AllWebEmail Among the First to Adopt eec’s New Email Marketing Standards
In an effort to standardize the terms and definitions used in measuring email marketing reporting and provide consistent email metrics throughout the industry, the Email Experience Council of the Direct Marketing Association (DMA/eec) has introduced a list of eight email marketing measurement standards. AllWebEmail was among the first of two email service providers to fully adopt these new reporting standards.

Media Horizons Management President Alan Kraft Recognized by the DMA with Insert Media Achievement Award
Alan Kraft, president of Media Horizons Management, , has been selected to receive the Individual Achievement Award from the DMA Insert Media Council in recognition of his years of leadership and innovation in the field of insert media.

SearchAdNetwork Wins DMA ECHO Award
Success reverberates for second year in a row; SearchAdNetwork honored as sole winner since conception of Search Marketing Excellence ECHO Award

Mandarin-Language Blog from Moguldom Media Group Taps Into China's Booming New Media Market
MingXingYao.com celebrity gossip website is positioned to capitalize on rapid growth in Chinese Internet usage, online ad spending.

New Social Media Marketing Workshop Offered by the Direct Marketing Association and TopRank Online Marketing
Marketers, Advertisers and Publishers to learn how social media tools, tactics and smart strategy can offer a competitive advantage in a down economy

Social Media and Search Engine Optimization Strategy Blend in Workshop Offered by the Direct Marketing Association and TopRank® Online Marketing
Workshop will empower marketers, advertisers and publishers to secure competitive advantage in struggling economy

One in Three Consumers Don't Trust Banks with Their Data, Study Finds
Nearly one in three consumers does not trust their bank to handle their personal data responsibly, new research conducted by the Direct Marketing Association (DMA) has revealed.

DMA Claims Services Fraud Chronicles 8: Greasy Spoon Film Busts Fraudster
The whole point of Workers Compensation insurance is to pay benefits to people who have been injured on the job, and cannot work. But what if someone is not really injured, and actually can still work? If they claim they are unable to work and collect benefits, but ARE able to work, that is known as insurance fraud and it is a crime. Some people even take it a step further, by filing a claim of total disability and collecting benefits, while at the same time going out and getting another job.

Request For Proposals -- Media-Related Universe Estimates Enumeration: Dallas-Fort Worth DMA
In June, 2005 Nielsen Media Research, with the support of its clients, created the Council for Research Excellence to help direct some of its research and development initiatives. The Council has identified some initial areas of concern and seeks proposals from independent researchers, institutions and research companies to design, execute and report the findings of their research. The Council seeks proposals for a media-related universe estimates enumeration, preferably of the Dallas-Fort Worth DMA, but any of Nielsen's nine other current LPM DMAs (New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Detroit, Atlanta, Washington, D.C.) will be considered.

DMA Claims Services Fraud Chronicles 9: Busted on Fairway Five
There's something about the idea of someone living the high life, while out on a fraudulent disability claim, that rankles those of us who have to work for living.

OfferMobi to Sponsor DMA Mobile Marketing and Media Conference
Industry's first US-based mobile affiliate network to sponsor direct marketing industry's premiere mobile marketing and media event.

Direct marketing industry beats Defra recycling targets
The direct marketing industry met the 2009 recycling target agreed by the Government and the Direct Marketing Association (DMA) (UK) and is even ahead of the goal for 2013, a new report released today has confirmed.

DataLab USA Wins Data Analytics Challenge at DMA07
DataLab USA (), one of the nation's foremost analytics and database marketing agencies, announced that it has won first place in the DMA Analytics Challenge held Monday at DMA07, the Direct Marketing Association's Annual Conference and Exhibition last week in Chicago.

Listrak and VinterActive to Present Email Marketing Case Study at DMA 07
Leading consumer direct wine marketing agency increases ECommerce business and customer satisfaction with Listrak's preference-based email marketing solution.

Listrak Hosts Exciting Webinar with Author and DMA Hall-of-Famer Herschell Gordon Lewis
Leading email marketing service provider offers free online seminar entitled "The Impact of New Media on Effective Direct Response Copywriting"