In an effort to standardize the terms and definitions used in measuring email marketing reporting and provide consistent email metrics throughout the industry, the Email Experience Council of the Direct Marketing Association (DMA/eec) has introduced a list of eight email marketing measurement standards. AllWebEmail was among the first of two email service providers to fully adopt these new reporting standards.
OfferMobi to Sponsor DMA Mobile Marketing and Media Conference
Industry's first US-based mobile affiliate network to sponsor direct marketing industry's premiere mobile marketing and media event.
One in Three Consumers Don't Trust Banks with Their Data, Study Finds
Nearly one in three consumers does not trust their bank to handle their personal data responsibly, new research conducted by the Direct Marketing Association (DMA) has revealed.
CDCNews Plans and Specifications Service Now Available in Hudson Valley Market Area
Construction Data Company, the elite provider of CDCNews (http://www.cdcnews.com) commercial construction information business services, today has announced that its popular plans and specifications service is now available in its Hudson Valley, NY market.
ECA Stack With Ephedra, Omega-3 Fatty Acid and Weight Loss
The omega-3 fatty acid alpha-linolenic acid is found abundantly in flaxseed oil, whereas docos-hexaenoic acid (DMA) and eicos-apentaenoic acid (EPA) are found primarily in cold-water ocean fish, such as salmon and sardines Although they are closely related fatty acids, EPA and DMA have somewhat different effects within the body
Direct marketing industry beats Defra recycling targets
The direct marketing industry met the 2009 recycling target agreed by the Government and the Direct Marketing Association (DMA) (UK) and is even ahead of the goal for 2013, a new report released today has confirmed.
RE/MAX Retained Leadership of Metro Chicago Real Estate Market Based on 2009 Results as Home Sales Activity Rebounded in Second Half
Home sales in the metropolitan Chicago real estate market rebounded strongly in the second half of 2009 when home sales rose 23 percent. Amid those improving market conditions, RE/MAX sold more listed homes than any other brokerage organization. RE/MAX has held the number one position, based on closed sales volume, in the metro Chicago real estate market for the last 21 years.
Media Horizons Management President Alan Kraft Recognized by the DMA with Insert Media Achievement Award
Alan Kraft, president of Media Horizons Management, www.mediahorizons.com, has been selected to receive the Individual Achievement Award from the DMA Insert Media Council in recognition of his years of leadership and innovation in the field of insert media.
LinkWorth Exhibits at DMA in San Diego, October 17-22, 2009
LinkWorth will make their very first appearance at a Direct Marketing Association (DMA) trade show at The DMA09 Annual Conference and Exhibition in San Diego from October 17-22, 2009.
Social Media and Search Engine Optimization Strategy Blend in Workshop Offered by the Direct Marketing Association and TopRank® Online Marketing
Workshop will empower marketers, advertisers and publishers to secure competitive advantage in struggling economy
